Monday, September 21 2026

Starbucks launches the Eight Treasures Blessing Whole Cake—can its 69 yuan price tag earn a place on the New Year's Eve dinner table?

As the Spring Festival approaches, Starbucks has launched a new whole cake called "Eight Treasure Blessing Cake," priced at 69 yuan and available only in select cities. Three other flavors—Fortune Hawthorn Cake, Eight Treasure Good Luck Cake, and Star Wish Bamboo Cake—are also hitting the shelves simultaneously. This cake combines eight ingredients: walnuts, crushed hazelnuts, red dates, almonds, pumpkin seeds, peanuts, cashews, and dried cranberries, paired with a curd cheese cake, and has been jokingly dubbed "qiegao" (a type of traditional Chinese sticky rice cake) by many netizens. Some people serve it on their New Year's Eve dinner table, while others think the forced integration is inappropriate. As coffee enthusiasts, Front Street Coffee has also been paying attention to the market response to this product. This article will provide a comprehensive look at Starbucks' Spring Festival limited-edition attempt from the perspectives of product information, consumer reviews, and taste tests. [more…]

College Entrance Exam Season Food and Beverage Marketing Watch: How McDonald's, KFC, Chagee, and Other Brands Ride the Trend to Send Blessings

Every June, the national college entrance examination, or gaokao, becomes a hot topic of public attention across the country. This year is no exception, with a flood of good wishes pouring in from trending lists to social media platforms. Major food and beverage brands keenly seize this opportunity, rolling out gaokao-themed products or promotional activities in an attempt to win consumer goodwill amid fierce market competition. McDonald's has extended its breakfast-exclusive items to all-day availability, KFC has partnered with Mount Wutai to launch an auspicious set meal, and Chagee uses homophonic puns to convey good wishes. In addition, tea beverage brands such as Shuyi Tealicious, Good me, and Yihotang have also switched to gaokao-themed packaging, while independent coffee shops across the country are likewise serving exam takers and their parents by offering free water and rest areas. Behind this opportunistic marketing lies both the need for brand exposure and a reflection of society's collective care for gaokao students. [more…]

Coffee cups plastered with "condescending dad quotes" spark controversy: where is the line for messages on delivery packaging?

Buying coffee as a gift is supposed to be a classy gesture, but when the recipient discovers a yellow sticker plastered on the cup lid bearing an internet "toxic chicken soup" quote, the situation instantly turns awkward. Recently, a customer complained on social media about an embarrassing experience after ordering takeout coffee: all four drink lids had preachy quote stickers attached, leaving both the giver and the receiver uncomfortable. The incident quickly sparked heated discussion online, with some sympathizing with the poster's anger and others feeling the merchant simply tried too hard. What should and shouldn't be written on a tiny sticker on a coffee cup has become a question worth pondering for coffee industry professionals. [more…]

Starbucks Handwritten Cups Are Fading Into History: From Personal Doodles to the Efficiency Shift of Standard Labels

Once upon a time, while waiting for coffee after ordering at Starbucks, the handwritten name, smiley face, or a warm blessing on the cup was a small, everyday joy many people took for granted. Now, this personalized service is quietly disappearing, replaced by uniformly printed label stickers. From customers missing the sense of exclusivity brought by handwritten cups, to baristas facing the dual pressures of labor shortages and complaint risks, to the "Fei Kuai" service driving standardized processes, the era of Starbucks handwritten cups seems to have gone forever. This article reviews the rise and fall of handwritten cups, explores the debate between efficiency and ritual behind it, and what this change means for coffee lovers and store operations. [more…]

Starbucks' Light Roast Espresso Debut Divides Opinion—Why Are Customers Questioning Its Lack of Coffee Taste?

Starbucks recently launched a Blonde Espresso series, highlighting the lively acidity and citrus notes brought by a lighter roast, officially described as mellow, delicate, and softly sweet. However, after the product hit the market, consumer feedback has been notably divided: customers who prefer medium-light roasts find the taste soft and light, calling it a blessing for those who fear bitterness; while loyal customers accustomed to Starbucks' traditional dark roast flavor have expressed disappointment, saying the milk flavor overpowers everything and even suspecting the barista forgot to add the espresso. The core of this controversy actually lies in how the degree of roast affects flavor, rather than a recipe error. Espresso made from light-roasted beans has a reduced burnt-bitterness and a more pronounced sweet-and-sour quality, so when combined with milk it naturally seems to taste more milky. In addition, a light roast does not equal low caffeine—caffeine content is mainly determined by variety, altitude, and brewing method, and has nothing to do with roast level. This article will analyze the issue from three aspects: customer reviews, the causes of flavor, and caffeine misconceptions. [more…]

Luckin Pilots DIY Custom Drink Service: Can Personalized Customization Become a New Direction for the Coffee Industry?

In recent years, consumers' demand for personalized coffee has continued to rise, and many chain brands and independent cafés have rolled out customization options. Recently, netizens reported that Luckin Coffee has piloted a "drink DIY" menu in some stores, allowing customers to choose their milk base and even add extra milk or espresso. As soon as the news broke, Luckin fans cheered, "Roll it out nationwide, fast," while some employees worried that order volumes are already huge and that full rollout could leave them "run ragged." Meanwhile, on January 22, Luckin announced it had completed development of the core features of its HarmonyOS native app. Is this exploration of coffee customization a blessing or a burden? This article takes you through it. [more…]

Freshly Ground Drip Coffee Bags | How Do Beginners Choose Drip Coffee Bags? Recommendations for High-Quality, Freshly Roasted, Low-Acidity, Not-Bitter Drip Black Coffee

The emergence of Front Street Coffee drip coffee bags is undoubtedly a blessing for coffee lovers who enjoy specialty coffee but don't want the hassle of a complicated brewing process. Some people believe that freshly ground coffee beans are the soul of brewing coffee, and would consider drip coffee bags unprofessional. Front Street believes there's no need to question the existence of drip coffee bags—the promotion of any food, after all, [more…]

Tims' National Day giveaway of pure gold maple leaves sparks heated discussion, with Canadian netizens expressing envy and saying they want one

During the National Day holiday, Tims launched a limited-time promotion at selected stores in Harbin, Heze, and other locations. Customers who purchased designated combo meals or drinks had the chance to receive a maple leaf craft item containing 2mg of pure gold, some of which were engraved with local landmark designs. After a Harbin netizen posted photos of the actual item, the post unexpectedly went viral, and the comments section was flooded with Canadian netizens expressing envy, even joking that their own country's stores only give away "E. coli and norovirus." This seemingly small but delightful giveaway promotion reflects the frequent food safety issues at Tims in Canada in recent years, as well as the feelings of overseas Chinese returning home and marveling at the environment of domestic stores. [more…]

HEYTEA's New Topping "Cheese Nuonuo" Sparks Discussion: The Rice Paste Stretching Process Is So Complex That Staff Say Their Arms Ache from Stirring

New-style tea brand Heytea has recently launched a new product, "Longjing Cheese Nuonuo," across its stores nationwide, combining Longjing tea, cheese cloud top, and milk, along with a brand-new topping called "Cheese Nuonuo." However, this topping, made by mixing and whipping glutinous rice paste with the classic cheese, has sparked collective complaints from store employees due to its cumbersome production process, which requires continuous stirring for seven minutes and easily burns at the bottom, prompting them to exclaim that their "arms are about to break." This article reviews the highlights of the new product formula, the topping production process, and genuine feedback from frontline staff, taking you behind the scenes of the lesser-known preparation story of this "super filling" drink. [more…]

Under the cross-industry beverage trend, the boundary between coffee and milk tea is becoming increasingly blurred, and a blind taste test reveals that nearly half of consumers struggle to tell them apart accurately.

These days, walking into any beverage shop, the variety on the menu is always dazzling. Boba shops are selling porridge, cafes surprisingly offer lemon tea, and industry competition has long entered a white-hot stage. More noteworthy is that the boundary between coffee and milk tea is being continuously broken: oats, fermented rice, thick milk, and osmanthus are all being added to coffee, the traditional bitter taste is weakened, and the flavor is moving closer to milk tea. A science blogger on Weibo once organized a blind test, asking participants to distinguish between coffee and milk tea with similar flavors, and surprisingly nearly half of the people could not accurately tell them apart. Coffee's localization and youth-oriented strategies, the migration of childhood milk tea memories, and various novelty pairings have jointly driven this trend. This article takes you to explore the phenomenon of coffee becoming more like milk tea and the logic behind it. [more…]

Adding extra toppings to meet the minimum order for milk tea delivery and then requesting a refund sparks heated debate, leaving staff baffled

During the Double Eleven shopping festival, many consumers, in order to use platform coupons, adopt a method of first adding extra items to reach the threshold and then requesting a refund, so as to buy their desired products at a lower price. This practice, known as the "big promotion add-on refund trick," was originally seen mostly on online shopping platforms, but has now quietly appeared in the tea beverage delivery industry. Recently, a milk tea shop employee posted a customer order, with notes requesting that the toppings not be packed separately and intending to request a refund afterward, which left the employee and netizens astonished. The incident sparked widespread discussion, with netizens both curious about the feasibility of the operation and expressing sympathy for the merchants and employees. This article will recount the incident and analyze the platform rules and industry dilemmas behind this phenomenon. [more…]

Shu Yi Herbal Jelly stores shrink sharply, second-hand equipment recyclers forced to sell as scrap metal

Recently, Shuyi Tealicious has faced a backlog of unsold second-hand equipment due to mass store closures, with recyclers even disposing of machines worth tens of thousands of yuan at scrap metal prices. This tea beverage brand, once wildly popular for its "half a cup is all toppings" slogan, has seen its store count shrink by over a thousand compared to its peak after undergoing price reduction strategies and adjustments to franchise thresholds. Meanwhile, the entire new tea beverage sector is facing a reshuffle, with approximately 120,000 stores disappearing in the past year. This article reviews the rise and fall of Shuyi Tealicious, the plight of its franchisees, and the chain reactions of the industry's closure wave, while maintaining Front Street Coffee's ongoing attention to industry dynamics. [more…]

MANNER issues a public apology over food safety issues at its Shanghai store; the store involved has been closed for rectification and a self-inspection has been launched.

As Shanghai gradually resumes production and daily life, being able to get a cup of takeout coffee right at one's doorstep has become a small blessing for many. However, MANNER Coffee's store on Wujiang Road in Shanghai was found in a surprise inspection by market regulators to have problems including substandard environmental hygiene and non-compliant food storage, and was placed under investigation on May 23, quickly sparking heated discussion online. On May 24, MANNER's official Weibo account issued an apology statement, admitting that during the supply-guarantee delivery period there were oversights such as non-standard use of raw milk and failure to promptly clean the backing paper of food-safety seals, and stating that the store involved had immediately suspended operations for rectification. But this apology was questioned by some consumers and industry experts as evading the key issues and failing to directly address core hazards such as floor grime potentially contaminating food. As the pioneer of the domestic boutique coffee shop model, MANNER is facing a dual test of quality and food safety on a coffee track now crowded with cross-industry giants. [more…]

Tea Delivery Minimum Order Thresholds Spark Debate: One Cup Hard to Deliver, Padding Orders with Tissues—Consumers and Stores Each Have Their Woes

Recently, many users on social platforms have been sharing milk tea orders that include non-drink items such as tissues. This is not a brand promotion, but rather the result of consumers being forced to add extra items to meet the minimum order threshold for delivery. Many chain tea and coffee shops set their delivery minimum at 20 to 30 yuan, while a single cup of drink often costs only around ten yuan, leaving customers who just want one cup unable to place an order directly. They can only add tissues, snacks, or upgrade to a larger size to reach the required amount. Some orders also require a minimum actual payment to qualify for free delivery, further adding to the consumer's burden. Store operators say the minimum order fee and delivery rules are set uniformly by brand headquarters and the platform, and franchisees have no authority to adjust them. This discussion surrounding delivery thresholds reflects the real conflict between the demand for single-person, single-cup consumption and platform operating rules. [more…]

Which dripper should a pour-over beginner choose? A comprehensive comparison of the pros and cons of flat-bottom cake drippers and V60 conical drippers

For friends who are just getting into pour-over coffee and aren't yet skilled at pouring techniques, choosing the right dripper is often more crucial than honing your skills. Front Street Coffee believes that compared to the V60 conical dripper, which is touted as a "jack of all trades," the cake dripper (also called a flat-bottom dripper) demands less pouring expertise and makes it easier to brew a sweet cup. This article starts with the origin of the cake dripper's name and the extraction principles of its flat-bottom structure, analyzes why it is beginner-friendly and why its sweetness stands out, compares the pros and cons of conical drippers, helps enthusiasts understand the characteristics of different drippers, and includes Front Street Coffee's bean recommendations suited to flat-bottom drippers. [more…]

Analysis of the Differences Between Cake Filter Cups and V60 Cone Filter Cups: Sharing the Brewing Pros and Cons of Flat-Bottom Filter Cups and Practical Parameters

Among pour-over coffee equipment, cone-shaped drippers and flat-bottom drippers are two completely different choices. The cake dripper gets its name because its filter paper resembles baking paper, and its flat bottom brings extraction characteristics opposite to those of the V60: the coffee bed is thinner and more uniform in depth, pouring does not require deliberately controlling the range, and even beginners can easily brew a balanced and full-bodied cup of coffee. Of course, the relatively slow flow rate also requires us to make targeted adjustments in our parameters. In this article, Front Street will analyze the structural principles and flavor tendencies of the cake dripper, and share a specific method for brewing Ethiopian Hamashu with the Origami dripper, including coffee dose, water temperature, grind size, and staged pouring technique, to give you a comprehensive understanding of the advantages and disadvantages of flat-bottom drippers. [more…]

Peet's Coffee Membership Perks Adjusted: Lower-Tier Birthday Cake Vouchers Canceled, V5 Threshold Raised to 1,000 Yuan

Chain coffee brands typically rely on well-developed membership mechanisms to boost user loyalty, maintaining emotional connections with customers through occasional perks and birthday surprises. However, a recent announcement from Peet's Coffee about changes to membership benefits has drawn attention: starting April 29, the birthday cake slice voucher for V2 members will be canceled, and the half-price drink voucher in the upgrade gift for lower-tier members will be adjusted to a 30% discount voucher. This means V5 members and below who have spent less than 1,000 yuan will no longer enjoy the birthday cake perk, leaving many loyal customers caught off guard. The brand's move may be aimed at curbing freebie hunters, but it could also drive away some long-term supporters. [more…]

A Detailed Guide to Cake Dripper Brewing Techniques: Extraction Characteristics and Key Points for Using Flat-Bottom Pour-Over Drippers

In the world of pour-over coffee, even extraction has always been the core goal pursued by brewers. Whether choosing equipment or adjusting technique, everything ultimately revolves around giving each coffee particle a relatively consistent extraction. Front Street Coffee has discussed many times why conical drippers have become mainstream, and one key factor is the uniformity of pouring. Today, however, we introduce the cake dripper, a representative of flat-bottom drippers, which has a unique design logic for even extraction. What exactly are its differences from conical drippers? How do the bottom structure and rib design affect water flow? What usage characteristics does the way cake filters fit bring? This article, from Front Street's perspective, systematically analyzes the brewing characteristics of the cake dripper to help coffee enthusiasts gain a deeper understanding of this device's pros, cons, and suitable scenarios. [more…]

Two live worms found in a Naixue chocolate cake delivery; store says nearly three hours passed after leaving the store, making responsibility hard to determine

As summer tea beverage consumption heats up, Nayuki Tea has once again come into the public eye due to food safety issues. A customer in Nanchang, Jiangxi, bought a Nayuki chocolate cake through delivery and discovered two live worms inside after receiving it. After reviewing surveillance footage, the store said there were no abnormalities during the freezing and thawing stages, and pointed out that nearly three hours had passed since the order left the store, making it difficult to clearly determine where responsibility lies. The customer suspected the worms hatched from eggs, and with the two sides giving differing accounts, netizens also began discussing how to gather evidence and defend rights in food delivery cases. The incident is still awaiting a determination of responsibility by relevant departments and the delivery platform. [more…]

How to Use a Flat-Bottom Dripper with Adjustable Flow Rate? Hero Variable-Speed Cake Dripper Hands-On Review and Three Brewing Recipes

What kind of brewing experience does a flat-bottom dripper with manually switchable extraction modes actually deliver? Front Street recently got its hands on Hero's variable-speed cake dripper, which uses a knob mechanism to offer three flow-rate settings—immersion, slow, and uniform—while its flat-bottom design makes it quite beginner-friendly. Front Street has brewed beans such as washed Butterfly Flower, Mozart, and Juliette Geisha with it, and also tried extending the variable-speed function to iced pour-over scenarios, comparing it with the V60. This article provides a complete record of three sets of brewing parameters, flavor performance, and detailed issues found during use, for coffee enthusiasts' reference. [more…]